"Mission in a Bottle: Scaling an Authentic Brand while Keeping it HONEST"

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When

Tuesday, November 05, 2013 5:00PM - 7:30PM

Where

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Lohrfink Auditorium

Georgetown University, Hariri Building
37th and O Streets, NW
Washington, DC

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Event Registration

Ticket Type Ends Price
Student November 25, 2013 Free
Alumni November 25, 2013 Free
Faculty/Staff November 05, 2013 Free
  • The sales have expired for this event.  Please contact Julia Newton, Director of Events for the McDonough School of Business at jkn27@georgetown.edu for any questions.

Event Details

The Stanton Distinguished Leaders Series and Net Impact Club are pleased to welcome Seth Goldman, President and TeaEO of Honest Tea

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Tuesday, November 5, 2013

5:00 pm 

Lohrfink Auditorium, Rafik B. Hariri Building

Book signing and Reception to follow

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Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago. The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission. The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health. Seth will share personal insights and business lessons from his new business book in comic form, Mission in a Bottle, which examines the journey of creating a mission-driven business in a profit-driven world.


Hosted By

McDonough School of Business

 
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