"Mission in a Bottle: Scaling an Authentic Brand while Keeping it HONEST"

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Tuesday, July 08, 2014 5:00PM - 7:30PM


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Lohrfink Auditorium

Georgetown University, Hariri Building
37th and O Streets, NW
Washington, DC

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Event Registration

Ticket Type Ends Price
Student November 25, 2013 Free
Alumni November 25, 2013 Free
Faculty/Staff November 05, 2013 Free
  • The sales have expired for this event.  Please contact Julia Newton, Director of Events for the McDonough School of Business at jkn27@georgetown.edu for any questions.

Event Details

The Stanton Distinguished Leaders Series and Net Impact Club are pleased to welcome Seth Goldman, President and TeaEO of Honest Tea


Tuesday, November 5, 2013

5:00 pm 

Lohrfink Auditorium, Rafik B. Hariri Building

Book signing and Reception to follow


Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago. The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission. The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health. Seth will share personal insights and business lessons from his new business book in comic form, Mission in a Bottle, which examines the journey of creating a mission-driven business in a profit-driven world.


Hosted By

McDonough School of Business